Spread the Word With Custom Business Signs Outdoor

Spread the word about your business with custom outdoor signs. Whether you’re a school announcing a special sale or a new restaurant opening, banners are an affordable and effective way to reach out to potential customers.

Backlit signs or pylon signs are perfect for high visibility locations like shopping centers or apartment complexes. These types of exterior signs can typically be expected to last for 5+ years with proper care and placement.

1. Increase Your Visibility

Despite the many advancements in marketing strategies, outdoor business signs have continued to be an effective way for businesses of all sizes and types to increase their visibility. They offer vast exposure at a fraction of the cost of other advertising methods.

A quality sign shows that your company is serious about its brand and business, establishing trust in potential customers. It also signals that you are a leader in your industry, giving you a competitive edge over others.

A survey by BrandSpark and Better Homes and Gardens found that 41% of consumers make judgments about the quality of a business based on its signage. An enticing, professionally designed sign can lure customers in, while an unattractive one will drive them away. Choosing the right color, font, and contrast can boost legibility while maintaining the aesthetics of your brand. Choose a high-quality sign material that is unaffected by hot and cold weather conditions for maximum durability.

2. Increase Foot Traffic

Outdoor signs help direct traffic to your business, creating a more organized space that attracts customers. They show your commitment to professionalism and keep your branding consistent, helping to build trust with customers.

They can showcase the latest promotions, announcements or specials in a dynamic way. Whether it’s announcing daily deals at your restaurant, highlighting upcoming events at your community center or proclaiming you’re home of the tallest ice cream cone in town, an eye-catching sign can increase foot traffic for immediate sales.

A clean, brightly lit sign sends a message that your business is well-maintained and ready to serve. It’s the custom business signs outdoor first thing potential customers will notice and can make them feel at ease navigating your property.

3. Increase Sales

Your custom business signs outdoor can help increase sales by providing potential customers with valuable information about your products and services. Displaying company mottos, quotes, operating hours, addresses, contact information and seasonal promotions can improve the customer experience and ultimately lead to more sales.

The best way to attract attention to your signage is by using bold colours that contrast against each other. Using the colour wheel can be a great tool when deciding which colours to use.

Lighted signage is also an effective tool for promoting your brand during the night. Illuminated signs can be a great addition to any storefront and will help drive foot traffic after hours and into the evening.

Once you’ve decided on the type of sign you want, our design professionals will take care of the rest. We’ll ensure that the sign meets any local regulations and can be installed in a safe manner. We can even handle the permitting process for you.

4. Increase Brand Recognition

Your customers will recognize your brand more readily if you have attractive business signs. A good-looking sign is an instant impression that lets your customers know that you take your brand seriously, and you are committed to providing the best services. This will encourage patrons to trust you with their needs and purchases, and it can even lead them to recommend your brand to their friends and family.

For example, if you own a restaurant, your outdoor business signage can help you attract customers by setting the mood before they step into your establishment. A well-designed restaurant sign with a clear font and contrasting colors will be easy to read at a glance, whether you’re standing at a bus stop or walking along the street.

You can also use directional outdoor business signage to help people find specific areas within a complex or building. These types of signs are usually displayed on roads or sidewalks, and can be illuminated Neon Sign or non-illuminated. They can also be customized depending on your advertising goals. A skilled designer will ensure that your signage aligns with your overall marketing strategy to deliver the right message to your target audience.

5. Increase Customer Retention

Whether it’s a quaint sign hanging above a bakery door or a bold billboard on top of a skyscraper, well-designed business signs are a powerful cog in your marketing and branding machine. They can attract more customers, elevate brand visibility, and even lead to increased sales.

In a crowded marketplace, effective business signage is crucial for increasing recognition and building loyalty. Consistent use of logos, colors, and fonts helps to cement a company’s presence in the consumer’s mind, making it easier for them to recall their product or service offering.

It’s important to note that the effectiveness of a business sign is directly proportional to its readability. Legible signs are direct and clear, relaying core information like a business name, USP-related sentence, or call to action. They also follow industry standards for font and lettering size, ensuring that they can be easily read from a distance. Using contrasting colors, selecting readable fonts, and employing strategic placement are all good ways to improve the readability of your business sign. Additionally, utilizing weather-resistant materials and performing regular maintenance can significantly increase its lifespan.